Lifestyle news comprises of many things in different aspects of life that interest people. Ranging from health to entertainment, travel and interior design and much, much more. Below I have created a diagram that highlights the types and what you're likely to see/read/hear alongside them. Doing this made it easy for me to be clear and concise about my story for the news package. As I know what direction I 'm going in, who my audience is and also the style and branding too.
(Click on photo to enlarge)After reading through our brief we decided to look at different ways we could come up with Ideas for our news package. I did some exploration online after we decided to focus in on a Technology - fused with a fun and personal aspect - story. So after thinking of ways to narrow down our scope on technology in a way that still expands on its use, we decided dating apps would be an informative yet interesting and trendy topic that could relate to a wide range of audience as technology is commonly used today for the necessary and personal.
I continued to source research online relevant to our subject that we could use to support and create the basis of our story and stumbled across some interesting facts that might help with the direction of our news package. Evan Marckatz is a relationship expert and blogger who helps women understand the order of all things lust and love. On his website, there is a detailed section that goes deep into the dos and donts, the why's and how's of Online dating which I feel might be in relation to our news package.
Below are some of our ideas for the package. I will include details of our source material from which we drew our ideas under each potential news package idea.
Below are some of our ideas for the package. I will include details of our source material from which we drew our ideas under each potential news package idea.
- From Love Letters to Selfies and Crude Texts we look at how love communications have changed over time.
Back in the day a lot of social rules put a hinge on the way men and women communicate. For instance, a man and women would usually not speak unless formally introduced to one another by Family or people with a high social standing. However, this practice is now completely irrelevant to how men and women associate themselves with one another today. With the introduction of communication technology (Mobile phones e.g.- iPhone, Email e.g- gmail, chatting services e.g- whatsapp and blackberry Messenger) dating has evolved in measures that allow personal feelings, and thoughts to be conveyed online. With the dating scene growing rapidly through apps and websites, it has become the norm to find partners on the internet.
Now tinder is the perfect case study if we want to talk about the change in love communication in the past century. It has a wide range of audience from 16 all the way up to 64, and of all these people only 42% of them are single. From writing love letters to swiping left or right on selfies we look at the change in demands from a relationship then and now and the effects of modern communication on dating. The news package will focus on the growth of dating from its humble beginnings where age wasn't just a number and texts didn't exist.
Sources: Wired, B.O.A
Now tinder is the perfect case study if we want to talk about the change in love communication in the past century. It has a wide range of audience from 16 all the way up to 64, and of all these people only 42% of them are single. From writing love letters to swiping left or right on selfies we look at the change in demands from a relationship then and now and the effects of modern communication on dating. The news package will focus on the growth of dating from its humble beginnings where age wasn't just a number and texts didn't exist.
Sources: Wired, B.O.A
- A quick look at statistics of use and success in Big Dating websites and Apps like Tinder, Eharmony and Match.com
This would be a story that looks at the financial gain of successful dating Apps like Tinder, Match.com and Eharmony. I would focus on three key aspects of their profit e.g. audience, purchases, popularity, success stories etc. In order to get a nice tight story. I would include the audience in my story as they would be watching and it would be interesting and in a way vital for them to know more of what they're potentially a part of. Given that the age group of uTrend Tv's Audience is 18+, it is likely that they would appreciate in this interesting and informative package, as 38% of tinder users are between the ages of 16-24.
- A summary of the pros and cons of new technology in love communications e.g. online dating websites and apps.
- Whether it has furthered success in finding a partner or worsened face to face communication.
- Opinions of people younger who have used the website and older couples more used to former means of communication e.g. love letters and secret visits.
- Advice and top ten safety tips from a renown sex, love and relationship blogger.
After looking through my ideas, I decided it would be interesting to focus on the evolution of dating and how modern communication technology turned courting into a hook up culture. I think this subject matter will appeal to a wide audience as dating is something that everyone has done even 13 year old kids! This subject will focus on key aspects of dating that have changed its nature and social meaning ( by this I mean a new dating culture) that only existed a while (not so long) after the millennium. With this subject I hope to inform and entertain my target audience by using fun yet informative language and also by having interesting presenters with a comedic, bubbly and light personality.
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